In conjunction with the debut of a major app launch for the Connected Boat product, the homepage was redesigned and updated to a modern layout with research & influence from industry-leading companies such as Apple to create a more concise & intentional user-flow. The graphics & branding were all updated with new typography, logos and visual styles which reflect the latest Siren Marine design standards & Siren Connected Boat App. 

Breakdown of the sections: 

• Updated header area with new logo & more concise navigation menu

• Full-width video promoting the new Siren Connected Boat App

• Directory Tiles to guide users to key areas of the website. Consists of a 2x2 grid of navigation links on desktop, or a 1x4 vertical grid on mobile.

• Shop Now section to direct customers to purchase products & subscriptions