Mike Bennett, MBA

I am a creative director, marketing expert & graphic designer with over 15+ years of experience bringing ideas to life through strategy, storytelling, and design. Throughout my career I have worked with global brands in boating, marine, healthcare, tech, and beyond—collaborating with everyone from executives to world class professors to launch result driven campaigns that have a measureable impact. When I’m not working, you’ll find me surfing, hiking, or playing music—always looking for new ways to stay inspired and connected.

Professional Experience

Creative Director — Siren Marine / Yamaha Motor Corp.

2020–2025
Led creative direction for product launches, campaigns, UI frameworks, videos, instructional content, digital ads, and consumer displays for industry-leading Smart Boat Monitoring products.

  • Directed visual design for investor decks that helped secure major partnerships and funding.

  • Winner of two Neptune Awards for digital marketing excellence.

  • Managed production schedules, budgets, prototyping, and vendor relationships.

  • Created mobile-ready web experiences to simplify complex technology for consumers.

Digital Marketing Manager & Designer — Bryant University

2016–2020
Directed digital marketing, creative, UX, and e-learning production for the Executive Development Center.

  • Led transition from in-class to 100% online instruction (300+ faculty supported).

  • Designed & developed online courses (Articulate, Storyline, LMS).

  • Produced videos: lighting, green-screen, audio mastering, filming, post.

  • Managed paid search and vendor relationships delivering consistent ROI.

Web Communications Designer — Brown University

2015–2016
Designed and built personalized web experiences for alumni/donor engagement.

  • Developed CRM-integrated webpages for a $3B fundraising campaign.

  • Coded, tested, and optimized high-volume email campaigns across all devices.

Digital Marketing / UX Design — Surfline

2014–2015
Drove subscription growth through UX-optimized landing pages, A/B testing, and branded campaigns.

  • Designed mobile-responsive pages, promos, microsites, and advertising creative.

  • Worked directly with clients on creative strategy for ad placements.

Graphic Designer — GTECH

2014–2015
Designed web experiences, promo sites, interactive graphics, videos, and trade-show booths.

  • Executed analytics-driven marketing websites for lottery campaigns.

Manager of Digital Services — B. Boyle Design

2010–2014
Led digital transformation for a major pharma-focused agency.

  • Developed training portals & digital experiences for Abbott, AstraZeneca, Merck, Novartis, Johnson & Johnson, Pfizer, BCBS, and others.

  • Drove UX/UI, mobile strategy, brand development, and technical implementation.

Education

MBA, Bryant University
BFA, Visual Communications (Graphic Design), Endicott College
University of Sydney — Semester Abroad

Tools & Skills

Adobe Creative Suite • Figma • UI/UX • HTML/CSS • WordPress • Articulate Rise/Storyline • SEO/SEM • Analytics • Video Production • A/B Testing • Vendor Negotiation • Stakeholder Management • Product Launch Strategy