Project Scope: Digital/print brochure for a product launch of Siren Marine’s Next Gen Technology.

Direct Contribution: Design, layout, copywriting, marketing & editing.

Design: This brochure was designed as a marketing and sales tool as well as being informational. This deliverable introduced the Siren 3 Pro as a new product in the emerging smart boat technology market. Key highlights of the design:

• Communicate the product benefit – “Peace of Mind” 

• Define the industry – “Connected Boat” market, similar to smart homes, etc.

• Emphasize features of the product “battery monitoring, gps/geofence, engine metrics, security, etc.

• Modern technology focused design aesthetic and branding